BUCKING THE TREND: AN 8% INCREASE IN OUR 2017 SALES

February 1, 2018
Written by Caterham
  • 2017 sales rise 8% on previous 12 months
  • 667 Sevens were ordered in 2017, 51 more than 2016
  • It’s our best sales year in more than two decades and our second consecutive year-on-year order increase  
  • Record haul aided by our 60 limited edition Seven SuperSprints selling out in just seven hours at Goodwood Revival 

Our sales grew by a further 8% in 2017, with 667 orders taken over the 12-month period.

Not only that but the additional 51 sales registered last year helped secure our best sales figures in 21 years and contributed towards a second consecutive year of sales growth.

The achievement rounded off a magnificent 60th anniversary year for the Seven with the landmark moment being the 60 limited edition retro-racer Seven SuperSprints selling out in a record seven hours at Goodwood Revival.

While the largest bulk of our overall sales again came from the UK dealer network (43%), there were record-breaking performances from dealers across the globe including the French market claiming its best performance ever, and an increase of 35% compared to 2016.

Another exciting step in 2017 was the introduction of Latin American regional distributor Global X-Sports, meaning for the first time in our history there is a distributor for the whole Latin America region.

Looking ahead to the next 12 months and it’s set to be another bumper sales year for the Seven with the order book filling up fast. Moreover, our first grid of the acclaimed Caterham Academy Championship 2019 season is almost sold out, with this season yet to get underway.

Graham Macdonald, CEO, said: “The 60th anniversary of the Seven was always a year we intended to celebrate and reflect on our incredible heritage, but it has surpassed even our expectations.

“There’s no denying it’s a tough time for the automotive industry with uncertainty around Brexit and the continually evolving EU emission changes, WLTP, but that’s why it’s an even more exceptional achievement to secure the orders we have.

“A huge congratulations and personal thanks to the whole dealer network for the tireless work and dedication to the cause.”

 

Caterham
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